Klaviyo WhatsApp Integration: Boost Customer Engagement in 2025
With messaging platforms gaining momentum, many ecommerce brands are exploring new ways to connect with customers. Klaviyo WhatsApp integration is a hot topic in 2025, especially as WhatsApp sees high engagement across global markets. But before diving in, it’s essential to understand how to balance innovation with fundamentals.
IMPORTANT: While WhatsApp can supercharge your engagement, email remains the backbone of long-term customer relationships.
Table of Contents
- Why Consider WhatsApp for Ecommerce?
- The Power of Klaviyo WhatsApp Integration
- Tools for WhatsApp Marketing: Charles & Chatarmin
- Use Cases: Where WhatsApp Shines
- Email First, WhatsApp Second
- Key Takeaways
1. Why Consider WhatsApp for Ecommerce?
WhatsApp has over 2 billion users and open rates as high as 98%. It’s fast, direct, and feels personal. Unlike email, WhatsApp cuts through inbox clutter and allows real-time engagement.
Benefits include:
- Higher engagement vs. traditional email/SMS
- Real-time customer support and updates
- Great for flash sales, limited offers, and abandoned carts
2. The Power of Klaviyo WhatsApp Integration
Klaviyo doesn’t natively support WhatsApp yet, but you can connect the two through API or third-party tools. This integration allows you to:
- Trigger WhatsApp messages from Klaviyo flows
- Send order updates and cart reminders
- Personalise messages based on Klaviyo segmentation
This type of omnichannel marketing strategy boosts retention, customer lifetime value (CLV), and engagement metrics.
3. Tools for WhatsApp Marketing: Charles & Chatarmin
Two standout tools in the WhatsApp ecommerce space are Charles and Chatarmin.
Charles
A German-based conversational commerce platform designed for DTC brands.
- Native Shopify and Klaviyo integrations
- Visual flow builders
- Personalised WhatsApp chat automations
Chatarmin
Built specifically for Shopify and Klaviyo users.
- GDPR-compliant campaigns
- Hyper-segmented WhatsApp lists
- Built-in analytics
These tools are perfect for integrating with Klaviyo flows through Make.com or Zapier.
4. Use Cases: Where WhatsApp Shines
Here are some high-impact ways to use WhatsApp in tandem with Klaviyo:
- Abandoned Cart Recovery: Send a quick nudge 30 minutes after the cart is abandoned.
- Flash Sales: Share exclusive offers to your VIP segments.
- Order Updates: Real-time shipping alerts reduce WISMO queries.
- Customer Service: Route FAQs via WhatsApp for faster resolution.
5. Email First, WhatsApp Second
As exciting as WhatsApp is, we always recommend an email-first strategy. Here’s why:
- Email is owned, scalable, and permission-based
- Better for long-form content like newsletters, receipts, and product announcements
- Cost-effective with high ROI when flows are done right
Use WhatsApp to complement, not replace, your email marketing.
Think of email as the engine, and WhatsApp as the nitro boost.
6. Key Takeaways
- Klaviyo WhatsApp Integration opens powerful new channels for ecommerce brands.
- Tools like Charles and Chatarmin simplify setup and execution.
- WhatsApp is great for urgency and real-time messaging.
- Lead with email, then enhance with WhatsApp.
Ready to Combine Klaviyo and WhatsApp?
Want help setting up a WhatsApp + Klaviyo strategy that fits your brand? Reach out or explore our guides on Klaviyo Flows and omnichannel engagement.
