Smart Ways to Use Typeform in Email Marketing for Better Insights

Why Use Typeform in Email Marketing?

Using Typeform in email marketing allows you to gather high-quality, zero-party data directly from subscribers—without adding friction. Typeform’s clean, conversational interface boosts completion rates and fits beautifully into your email strategy.

Whether you want to understand why someone didn’t convert, what stopped a purchase, or how they feel about a product—they’ll actually enjoy filling out a Typeform.

Benefits of Using Typeform in Email Workflows

• 🎯 Collect actionable feedback in a user-friendly format

• 📈 Boost personalisation with data-rich responses

• 🔄 Recover lost sales by understanding buyer objections

• 💬 Improve product development through honest customer insights

• 🤝 Build trust and loyalty through thoughtful communication

You’re not guessing anymore. You’re asking.

Powerful Typeform Use Cases in Email Campaigns

1. Abandoned Checkout Surveys

Use case: Add a survey link in your abandoned checkout email to ask why a customer didn’t complete their purchase.

Common questions to include:

• What stopped you from checking out?

• Was there anything confusing about the process?

• Is there a reason you’re waiting?

You can offer a small incentive for completion—like free shipping or a loyalty point bonus—to encourage honest responses.

🔹 Use the insights to:

• Optimise your checkout UX

• Test free shipping thresholds

• Address concerns in follow-up flows

2. Post-Welcome Flow Discount Triggers

Let’s say a subscriber joined your list, got your 10% off code, browsed around, but didn’t buy.

You can trigger a “Why didn’t you order?” email with a Typeform link after a few days of inactivity.

Ask:

• What stopped you from placing an order?

• Did something feel unclear or missing?

• Would you be interested if the discount was higher?

Bonus tip: If someone selects “the discount wasn’t enough,” automatically trigger an email with a limited-time higher discount using Klaviyo’s conditional splits.

3. Product Experience Feedback Surveys

Once a customer receives their order, follow up with a quick survey asking about their experience.

This works especially well with:

• New product launches

• Subscription-based brands

• High-ticket or personal items (skincare, supplements, etc.)

Typeform lets you:

• Gather Net Promoter Scores (NPS)

• Capture testimonials

• Spot returns or refund risks early

And it’s all in a clean, brand-aligned format your customers won’t ignore.

How to Embed Typeform in Your Klaviyo Emails

Here’s a simple method to use Typeform in email marketing with Klaviyo:

1. Create your Typeform: Design your questions and make sure your branding is consistent.

2. Copy the share URL: Use the standard link Typeform provides (or a branded domain).

3. Insert into Klaviyo:

   • Add a button or text link to your email.

   • Paste the Typeform link in the URL field.

   • Track clicks using UTM parameters or Klaviyo’s link tracking.

💡 Tip: Use Klaviyo’s profile properties to tag responses and trigger follow-up flows.

Tips for High-Converting Email Surveys

• Keep it short: Aim for 3–5 questions max.

• Ask clear, simple questions: Avoid internal jargon or tech speak.

• Use logic branching: Typeform’s conditional logic lets you personalise the experience.

• Add visuals: Emojis or icon buttons increase click engagement.

• Thank respondents: Redirect them to a thank-you page or follow-up offer after submission.

Final Thoughts

Using Typeform in email marketing isn’t just about collecting data—it’s about starting conversations.

From abandoned checkout insights to post-purchase feedback, Typeform helps you understand why customers do (or don’t) take action. With this knowledge, you can fine-tune your email flows, create better offers, and build a truly customer-centric experience.

It’s insight on tap—with no guesswork.

Build Smarter Emails with Typeform Today

If you’re using Klaviyo, adding Typeform in email marketing is a no-brainer. Start by adding a simple survey to your abandoned cart flow, or upgrade your welcome series with a customer intent quiz.

📩 Need help setting it up? Read our guide on Klaviyo segmentation and explore welcome flow best practices to see how survey data powers smarter campaigns.