Klaviyo Campaign Calendar: A Month-by-Month Strategy for eCommerce Brands
Table of Contents
Why You Need a Klaviyo Campaign Calendar
A Klaviyo Campaign Calendar helps eCommerce brands plan and execute a well-balanced mix of campaigns—ensuring consistent engagement, avoiding content fatigue, and boosting conversions all year round.
Without a calendar, your emails may become erratic, overly promotional, or completely miss key revenue-driving dates.
Key Benefits:
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Align marketing with inventory and seasonal trends
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Balance evergreen, sales, and brand-building content
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Improve team workflow and Klaviyo performance
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Enable better A/B testing and segmentation tracking
Types of Email Campaigns to Include
Creating a healthy mix of content keeps your list engaged and lowers unsubscribe rates. Here are the three main types to include in your Klaviyo Campaign Calendar:
Evergreen Emails
These provide long-term value and can be reused or repurposed.
Examples:
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Product education
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FAQs and how-to guides
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UGC and reviews showcase
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“Why choose us” content
Promotional Emails
Timed to boost short-term revenue.
Examples:
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Product launches
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Flash sales
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BFCM campaigns
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Seasonal discounts
Relationship-Building Emails
Focused on trust, retention, and community.
Examples:
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Brand storytelling
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Founder messages
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Customer spotlight
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Loyalty programme updates
Month-by-Month Klaviyo Campaign Calendar
Here’s a strategic Klaviyo Campaign Calendar you can adapt to your brand’s tone, seasonality, and product focus:
January – Fresh Starts & Planning
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Evergreen: “How to make the most of [your product] this year”
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Promo: New Year sale or clearance
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Relationship: “What’s coming in 2025” roadmap from the founder
February – Relationships & Loyalty
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Evergreen: “Top-rated customer favourites”
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Promo: Valentine’s Day gifting guide
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Relationship: Customer appreciation spotlight
March – Spring Cleaning
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Evergreen: Product care tips or storage hacks
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Promo: Limited-time bundles or “Spring Refresh” promo
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Relationship: Sustainability mission update
April – Engagement & Education
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Evergreen: “How we make [product]” or BTS factory tour
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Promo: Easter sale or “treat yourself” campaign
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Relationship: Staff picks or “meet the team” feature
May – Celebration & Discovery
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Evergreen: New arrivals feature or “How to style [product]”
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Promo: Mother’s Day gifting or Summer preview sale
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Relationship: Birthday club or “We miss you” re-engagement
June – Mid-Year Momentum
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Evergreen: Product comparison guide or bestsellers
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Promo: Father’s Day campaign
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Relationship: Poll or survey to gather customer input
July – Summer Boost
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Evergreen: Packing list or travel-focused content
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Promo: Summer sale / Buy More, Save More
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Relationship: UGC campaign or giveaway invite
August – Back to Routine
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Evergreen: “3 ways to simplify your life with [product]”
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Promo: Back-to-school or Back-to-work campaign
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Relationship: “Your impact so far this year” brand email
September – Strategy Reset
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Evergreen: Autumn essentials guide
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Promo: Pre-Fall flash sale
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Relationship: Product feedback request
October – Build Anticipation
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Evergreen: BFCM checklist or “Top gifts under £XX”
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Promo: Halloween or Pre-BFCM teaser
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Relationship: Early access opt-in email
November – Revenue Peak
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Evergreen: Gift guides segmented by price/personality
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Promo: BFCM, Singles Day, Cyber Monday
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Relationship: VIP early access, behind-the-scenes prep
December – Close Strong
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Evergreen: “Best of 2025” recap
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Promo: Christmas shipping cut-off, Boxing Day sale
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Relationship: Thank you email + loyalty points reminder
Tips for Maximising Campaign Performance
📌 Segment Smart
Leverage Klaviyo’s predictive analytics and custom properties to send personalised content—based on purchase history, gender, engagement, and more.
🧪 A/B Test Everything
Subject lines, send times, call-to-actions—A/B testing helps improve campaign ROI and inform future sends.
🕒 Schedule Wisely
Avoid fatigue by spacing out emails. Use Klaviyo’s Smart Send Time feature to maximise open rates.
📊 Track & Optimise
Monitor revenue per recipient, click-to-open rates, and deliverability in Klaviyo’s campaign analytics to refine your approach each month.
Final Thoughts
A well-planned Klaviyo Campaign Calendar is more than a time-saving tool—it’s a revenue-driving strategy. By balancing evergreen, promotional, and relationship-focused content, you create a richer brand experience that nurtures loyalty and drives conversions all year long.
✅ Ready to Build Your Klaviyo Campaign Calendar?
Whether you’re a solo founder or a seasoned marketing team, planning ahead with a structured calendar will set your emails up for success. Need help setting it all up? [Get in touch for a custom strategy session].
Want to get even more targeted with your emails? Check out our Email Segmentation Tips for eCommerce—packed with practical strategies to drive more clicks and conversions.
Already using Klaviyo flows but think they could be working harder for you? Don’t miss our Klaviyo Flow Optimisation Guide**—a must-read for boosting automation performance.
