How to Get Started with Klaviyo Segments: A Guide for Ecommerce Success
Table of Contents What Are Klaviyo Segments? Why Segmentation Matters in Ecommerce How to Get Started with Klaviyo Segments Smart Segment Ideas to Try Today Tips for Maintaining Clean Segments Integrations and Tools That Supercharge Segments Final Thoughts CTA: Start Segmenting Smarter Today 1. What Are Klaviyo Segments? Klaviyo segments are dynamic groups of subscribers […]
The Hidden Cost of Apple Mail Privacy Protection: What Ecommerce Brands Must Know
Apple Mail Privacy Protection has completely reshaped how marketers measure email performance, and not always in a good way. If you’re relying on open rates to power your Klaviyo flows or guide segmentation, you may be operating with skewed data. Let’s unpack what Apple Mail Privacy Protection (MPP) actually is, how it distorts your attribution, […]
Why Every Brand Needs a Sunset Flow: Protect Your Deliverability and Boost Engagement
Email lists are like gardens — if you don’t prune them, they grow wild and unhealthy. One of the smartest tools in an email marketer’s toolkit is the Sunset Flow. This automated flow isn’t just about saying goodbye; it’s about protecting your sender reputation, improving deliverability, and ensuring that your audience stays genuinely engaged. In […]
Mastering Email Deliverability: Essential Tips to Keep Your Klaviyo Emails Out of Spam
Email deliverability can make or break your email marketing success. It doesn’t matter how beautiful your design or clever your copy is — if your emails aren’t landing in inboxes, you’re leaving money on the table. Today, we’ll walk you through the essentials of email deliverability, why it matters for ecommerce brands, and how you […]
