Dark Mode Email Design: Why It Matters More Than Ever
What is Dark Mode Email Design? Dark Mode Email Design refers to formatting and styling emails so they display correctly and look visually appealing when viewed in dark mode on devices or email clients like Apple Mail, Outlook, Gmail, and more. As more users switch to dark mode for its aesthetic, accessibility, and energy-saving benefits, […]
Sending More Emails Isn’t Always Better: The Smart Way to Improve Email Engagement
📉 Why Sending More Emails Can Hurt Your Brand Sending more emails seems like the obvious move when you’re trying to push sales—but here’s the hard truth: more isn’t always better. Email frequency is a balancing act. If you bombard your subscribers’ inboxes too often, especially with irrelevant content, they’ll do the one thing you […]
5 Proven Email Campaign Ideas That Always Work (And Why You Should Steal Them)
Email Campaign Ideas can make or break your retention marketing. Whether you’re an ecommerce founder or a CRM specialist, some campaign types consistently drive engagement, clicks, and conversions—no matter your niche. From bestsellers to review roundups, the five ideas below are time-tested, Klaviyo-ready, and easily customisable. The best part? These campaigns work for every brand—yes, […]
Email Subject Lines That Actually Get Opened: Expert Strategies for 2025
Why You Should Obsess Over Email Subject Lines Without an irresistible subject line, your perfectly crafted email will never see the light of day. No opens means no clicks — and no clicks means no revenue. In today’s privacy-first world, creating engaging email subject lines is even more important. And with tools like Klaviyo, Mailchimp, […]
