Powerful Ways to Use Zero-Party Data Collection Through Email
What Is Zero-Party Data Collection Through Email? Zero-party data collection through email refers to the intentional information your customers share with you. Unlike behavioural or third-party data, zero-party data is proactively given—making it extremely reliable and compliant with privacy standards. Examples include: Product or style preferences Birthday or special occasions Communication channel preferences Pain points […]
High Converting Email Template: How to Build Campaigns That Drive Results
What Is a High Converting Email Template? A High Converting Email Template is a reusable, strategically designed layout that compels your audience to take action—whether that’s making a purchase, signing up, or engaging with your content. This isn’t just about aesthetics. It’s about creating a journey that’s visually clear, emotionally engaging, and behaviourally persuasive. Why […]
Dark Mode Email Design: Why It Matters More Than Ever
What is Dark Mode Email Design? Dark Mode Email Design refers to formatting and styling emails so they display correctly and look visually appealing when viewed in dark mode on devices or email clients like Apple Mail, Outlook, Gmail, and more. As more users switch to dark mode for its aesthetic, accessibility, and energy-saving benefits, […]
Klaviyo WhatsApp Integration: Boost Customer Engagement in 2025
Klaviyo WhatsApp Integration: Boost Customer Engagement in 2025 With messaging platforms gaining momentum, many ecommerce brands are exploring new ways to connect with customers. Klaviyo WhatsApp integration is a hot topic in 2025, especially as WhatsApp sees high engagement across global markets. But before diving in, it’s essential to understand how to balance innovation with […]
