How to Get Started with Klaviyo Segments: A Guide for Ecommerce Success
Table of Contents What Are Klaviyo Segments? Why Segmentation Matters in Ecommerce How to Get Started with Klaviyo Segments Smart Segment Ideas to Try Today Tips for Maintaining Clean Segments Integrations and Tools That Supercharge Segments Final Thoughts CTA: Start Segmenting Smarter Today 1. What Are Klaviyo Segments? Klaviyo segments are dynamic groups of subscribers […]
The Hidden Cost of Apple Mail Privacy Protection: What Ecommerce Brands Must Know
Apple Mail Privacy Protection has completely reshaped how marketers measure email performance, and not always in a good way. If you’re relying on open rates to power your Klaviyo flows or guide segmentation, you may be operating with skewed data. Let’s unpack what Apple Mail Privacy Protection (MPP) actually is, how it distorts your attribution, […]
8 Must-Have Email Marketing Tools for 2025 (And Why Klaviyo Brands Are Winning)
Why Email Marketing Tools Are Still Your Brand’s Best Revenue Driver No marketing channel guarantees revenue, but email—powered by the right email marketing tool—comes impressively close. According to Litmus, email delivers a jaw-dropping $36 for every $1 spent. Here’s why email marketing tools are dominating the scene: Apple’s privacy changes have disrupted paid social targeting, […]
Powerful Ways to Create High-Converting Pop-Ups (Even for Mobile!)
🔍 What Makes High-Converting Pop-Ups Work? Spoiler alert: People don’t hate all Pop-Ups. They hate bad ones, especially those that: Interrupt too soon Look terrible on mobile Offer no real value High-converting Pop-Ups always tick these boxes: ✅ Clean design for both mobile and desktop ✅ Clear, simple value proposition ✅ Smart timing (not […]
