Dynamic Content in Klaviyo: The Underrated Power of Lookup Filters Table of Contents What Is Dynamic Content in Klaviyo? Why Lookup Filters Are a Game-Changer How Lookup Filters Work in Klaviyo Step-by-Step: Using Lookup Filters for Personalised Product Recommendations Step-by-Step: Showing Localised Content Based on Location Best Use Cases for
How to Use Klaviyo’s Conditional Splits Like a Pro: Real-Life Use Cases for Smarter Flows Table of Contents Introduction to Klaviyo Conditional Splits Why Conditional Splits Matter in Ecommerce Flows Core Logic Behind Klaviyo Conditional Splits Real-Life Use Cases for Klaviyo Conditional Splits Gender-Based Product Recommendations RFM Segmentation Logic Purchase
What is Dark Mode Email Design? Dark Mode Email Design refers to formatting and styling emails so they display correctly and look visually appealing when viewed in dark mode on devices or email clients like Apple Mail, Outlook, Gmail, and more. As more users switch to dark mode for its
Klaviyo Viewed Collection Flow: Boost Browsing Behaviour Conversions The Klaviyo Viewed Collection Flow is one of the most underrated yet powerful automation tools in ecommerce email marketing. If you’re running a Shopify store and using Klaviyo, this flow can significantly improve how you target customers based on what they’ve actually
Why Browse Abandonment Emails Are Essential for Ecommerce Growth You’ve likely mastered abandoned cart emails — but browse abandonment emails are your next major revenue unlock. As your brand grows, capturing browsers (those “just-looking” visitors) becomes essential. According to Klaviyo data, browse abandonment emails achieve a 0.96% conversion rate —
First-Time Buyers Are Just the Beginning Acquiring a first-time buyer is exciting—but keeping them is where your real profit lies. In fact, according to industry insights, repeat customers spend 67% more than first-time ones. Yet too many ecommerce brands over-invest in acquisition and neglect the goldmine that is customer retention.
Why an Abandoned Checkout Flow is Crucial Cart abandonment is one of the biggest hurdles ecommerce brands face — with around 70% of online shopping carts being abandoned globally! That means for every 10 people who add products to their cart, only three complete their purchase. Without a solid Abandoned
Why You Must Build Your First Welcome Flow for Your Ecommerce Brand If you’re serious about scaling your online store, building your first Welcome Flow is non-negotiable. It’s your chance to make a stellar first impression, drive early engagement, and turn curious browsers into committed buyers. Research shows welcome emails
At amail agency, we manage email marketing for numerous 6- to 8-figure ecommerce brands.
Here, our team shares ongoing expert insights, tips, and strategies to help you grow your brand smarter and faster with Klaviyo.
Book your free 30 min intro call, so you’ll uncover untapped potential in your email marketing so you can save time, increase revenue, and create more freedom in your business.
We’ve helped countless 6–8 figure eCom brands boost their retention revenue by 20–30%
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