How to Get Started with Klaviyo Segments: A Guide for Ecommerce Success

Table of Contents

1. What Are Klaviyo Segments?
2. Why Segmentation Matters in Ecommerce
3. How to Get Started with Klaviyo Segments
4. Smart Segment Ideas to Try Today
5. Tips for Maintaining Clean Segments
6. Integrations and Tools That Supercharge Segments
7. Final Thoughts
8. CTA: Start Segmenting Smarter Today

1. What Are Klaviyo Segments?

Klaviyo segments are dynamic groups of subscribers filtered based on real-time data, behaviours, or attributes. Unlike static lists, segments update automatically as contacts meet or no longer meet specific conditions.

For example:

• All customers who purchased in the last 30 days
• Subscribers who haven’t opened an email in 90 days
• Visitors who abandoned their cart but didn’t convert

👉 Klaviyo’s help article explains the mechanics behind creating segments in detail.

2. Why Segmentation Matters in Ecommerce

Segmentation helps ecommerce brands:

• Boost engagement: Emails targeted to specific segments get 2x–3x higher open rates.
• Improve deliverability: You’re sending relevant content to people who want it.
• Increase ROI: Targeted messages drive higher conversions and lower unsubscribe rates.

💡 According to Klaviyo, segmented campaigns can yield up to a 760% increase in revenue.

3. How to Get Started with Klaviyo Segments

Step-by-Step Guide:

1. Log into Klaviyo and go to “Lists & Segments”.
2. Click “Create List / Segment” > Choose “Segment”.
3. Define your rules. You can combine:
   • Behavioural data (e.g., “Opened email at least once in the last 60 days”)
   • Profile data (e.g., location, gender)
   • Shopify or WooCommerce data (e.g., placed order, viewed product)
4. Name your segment clearly (e.g., “High Spenders – Last 90 Days”).

📌 Pro Tip: Keep your logic simple to start. Use AND/OR rules carefully — complexity can break your segment or make it hard to troubleshoot.

4. Smart Segment Ideas to Try Today

Here are a few high-performing segment ideas for ecommerce brands:

🛒 Cart Abandoners

• Definition: Started checkout but didn’t purchase.
• Use case: Trigger a 3-part abandoned cart flow.

🛍️ Repeat Customers

• Definition: Placed more than 2 orders in the last 6 months.
• Use case: Send loyalty offers or VIP exclusives.

💸 High-Value Shoppers

• Definition: Customer lifetime value (CLV) > £300.
• Use case: Early access to product launches.

🔕 Inactive Subscribers

• Definition: No opens or clicks in 90+ days.
• Use case: Re-engagement campaigns or sunset flows.

🌍 Location-Based Segments

• Definition: Country or city targeting.
• Use case: Region-specific promos or shipping cutoffs.

5. Tips for Maintaining Clean Segments

• Review segment logic monthly — especially if you’re combining multiple conditions.
• Use naming conventions like Engaged-30d, VIP-UK, or ChurnRisk.
• Avoid overlapping segment use in multiple flows unless intentional.
• Test segment performance using A/B tests or comparing against broader audiences.

6. Integrations and Tools That Supercharge Segments

Klaviyo segments become even more powerful when you integrate:

✅ Shopify or WooCommerce

Pull in product and order data automatically.

✅ Loyalty Program Tools (e.g., Smile.io)

Segment by reward points or tier levels.

✅ Referral Tools (e.g., ReferralCandy)

Target users who’ve referred friends.

✅ SMS and WhatsApp integrations

Segment based on SMS engagement or opt-in status for multi-channel flows.

✅ Make.com or Zapier

Automate actions like adding users to Klaviyo segments after third-party events.

7. Final Thoughts

Mastering Klaviyo segments is one of the fastest ways to level up your ecommerce marketing. Whether you’re just getting started or already running advanced automations, segmentation helps you deliver more relevant, timely, and profitable messages.

When you treat customers like individuals — not just inboxes — you build loyalty, increase LTV, and grow smarter.

8. Start Segmenting Smarter Today

✅ Want to unlock the full power of segmentation?
💬 Let’s audit your Klaviyo segments or set up your first advanced flows.

📧 Book a free 20-min strategy session and let’s build smarter emails, together. From deep-dive account reviews to spotting quick wins you’ve missed, we’ll help you unlock your full potential.