Why You Must Build Your First Welcome Flow for Your Ecommerce Brand
If you’re serious about scaling your online store, building your first Welcome Flow is non-negotiable. It’s your chance to make a stellar first impression, drive early engagement, and turn curious browsers into committed buyers.
Research shows welcome emails get 4x higher open rates and 5x more click-throughs than standard campaigns. That’s too powerful to ignore!
If you’re just starting out with Klaviyo, don’t worry — here’s your easy, proven blueprint to set up a welcome sequence that sells.
Step 1: Set Up and Trigger Your First Welcome Flow in Klaviyo
Here’s how to build your first Welcome Flow properly:
- Trigger: Set the trigger to “Subscribed to List”.
- Flow Filter: Add a filter for “Placed Order Zero Times Since Starting This Flow”. Only new subscribers who haven’t been purchasing while they entered the will receive your emails.
- Auto-Apply Discount Codes:
Create unique URLs in Klaviyo that automatically apply discount codes at checkout. This smooth experience can significantly lift conversion rates.
👉 Learn more about discount codes in Klaviyo.
Step 2: Craft a High-Converting First Email
When you build your first Welcome Flow, the first email is critical.
Here’s how to nail it:
- Display the Discount Code Above the Fold: Make the discount (e.g., 10% off) instantly visible.
- Auto-Apply Link CTA: Use a strong button that leads directly to checkout with the discount applied.
- Keep Header Images Small: Prioritise visible calls-to-action over giant graphics.
- Build Instant Trust: Mention quick trust signals like “Free Returns”, “5,000+ Happy Customers”, or “Secure Payment”.
- Answer Objections: Add a tiny FAQ section to overcome common doubts about shipping, returns, or guarantees.
Expert Tip: Set up a Personalised Product Feed inside Klaviyo. If users haven’t browsed yet, Klaviyo smartly shows your best-sellers instead. Personalisation can skyrocket click-through rates!
Step 3: Structure Your Welcome Series for Maximum Impact
When you build your first Welcome Flow, it shouldn’t stop at one email.
A strong Welcome Series should have at least three emails:
Email 1: Welcome + Deliver Offer
- Greet your subscriber warmly.
- Show the discount code clearly.
- Share 2-3 quick reasons why your brand stands out.
- Include a bold “Shop Now” CTA.
Email 2: Build Trust + Tell Your Story
- Talk about your brand’s journey.
- Showcase top reviews, awards, or bestselling products.
- Answer FAQs to ease doubts.
- Remind them about their special offer.
Email 3: Create Urgency + Final Reminder
- Tap into FOMO: Highlight that the discount expires soon (1 day).
- Display popular products.
- Push a last CTA: “Use Your Discount Before It’s Gone!”
Bonus Best Practices to Remember When You Build Your First Welcome Flow
- Go Mobile-First: Over 70% of emails are opened on phones.
- Use Snappy Subject Lines: Be punchy and clear.
- Personalise Content: Use names, preferences, and browsing history where possible.
- Test Everything: Try different CTAs, subject lines, and email timings.
Final Thoughts
When you build your first Welcome Flow in Klaviyo, you’re not just sending emails — you’re laying the foundation for lasting customer relationships.
Start small, stay consistent, and keep optimising based on performance. Your future loyal customers are waiting.
Ready to build a Welcome Flow that sells for you 24/7? 🚀
Book your free Welcome Flow Audit today – Let’s get your brand growing the smart way!
